The new Miami Marlins logo is a fantastic look for somebody pulling down $8 an hour at a burger joint or a juice shop. But on a professional athlete making a couple of million dollar a year for hitting .236? I don’t think so.
Detached from baseball, the logo is appealing. The font is light, modern, inventive. The marlin swoosh is clever. The color palette seems drawn from the shells washing up along the Atlantic beaches (or maybe from Robin Williams’ wardrobe in “The Birdcage.”)
But apply the logo to a cap as shown and we’re talking Orange Julius in Ocala, not Game 7 of the Fall Classic.
I suspect that the Marlins players will react to these uniforms much the way male dogs that get frou-frou haircuts do: They’ll skulk for a few days, then gradually build up the nerve to venture out in public.
Once the Marlins’ new uniforms get a few grass stains and cleat tears, they’ll look better. And I will give them this much credit: They make me appreciate the old Houston Astros’ mustard-stripe specials.