A tip of the cap to the National Football League, which is raising awareness about breast cancer this week with its “Crucial Catch” campaign. In partnership with the American Cancer Society, the league is encouraging women – especially those over the age of 40 – to get yearly screenings to detect breast cancer as early as possible. As part of the campaign, NFL coaches are wearing caps with pink bills (as shown by Bears coach Lovie Smith in this Chicago Tribune photo) and the players are wearing pink gloves. I thought I saw a few pink shoes flashing by in the Oakland-Houston game, at least on the Texans. The Raiders weren’t moving very fast.
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Here’s another take on the NFL promotion from the “Practicing PR” blog.