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Tag: branding

Caps, logos and the aesthetics of baseball

While baseball teams have plenty of crass commercialism in the names of their arenas and stadiums, at least the uniforms aren’t sullied by corporate logos as they are in other countries. Over at ESPN.com, Jim Caple laments that major league baseball team logos are becoming more corporate, blander and not nearly as much fun as […]

Read More Caps, logos and the aesthetics of baseball
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