Major League Baseball released (unleashed?) its latest round of City Connect uniforms today, and I’ve passed the point where I reflexively reject them all. But I have not surrendered my First Amendment right to gripe about the new Brewers’ duds with “Wisco” lettering emblazoned on the jerseys.
Yes, Brewers marketing team, I understand your wanting to stress that all of America’s Dairyland and not just the city of Milwaukee embraces the team. But Wisco?
In the five years I lived in Milwaukee and during all the years since I have never seen or heard anyone refer to the Badger State as “Wisco.” “‘Sconsin?” Yes. But not Wisco.
Apparently, the term is of recent vintage. Milwaukee Magazine wrote about it in 2001, noting that Wisco was gaining popularity with a portion of the population while revolting most of the good burghers of the Cream City. Count me among the revolted.
As for the full uniform and cap, I like the dominant blue. It’s not far off from the Phillies City Connect uniforms, to which I warmed up after seeing them in person.
Of the other teams’ City Connect uniforms revealed today, I like the “Tejas” on the Rangers’ version and I the scraggly “Pirates” on the Pittsburgh uniforms. Atlanta’s powder blue is nice, too. The others — Reds, Royals, Orioles and Padres — don’t do much for me.
With retirement on the horizon, I hope to do a bit of traveling to stadia I have yet to visit. I aim to work around the City Connect games. 🧢
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